The book has everything in it that you need to develop your own marketing plan. Nevertheless, I strongly suggest you form a salon for the camaraderie and support. Plus, it ends up being a networking and support group, which I think all artist need.
Since beginning our salon, we each have a set of measurable goals, one of us has started her own blog, my blog has been enhanced, we have updated our mailing lists, I have created note cards using a photo of a commissioned queen-sized quilt I made (photo below) and much more. The amazing thing for me is that I have discovered marketing can be fun. I am learning all sorts of things about the internet and since I have changed browsers, I am enjoying writing my blog. It is a different form of creativity for me. I am having so much fun blogging, that Ali has added The Bloggernaut to his repertoire of nicknames for me!